In the past, I have told you to be on the lookout for the top advertising trends. But today, I want to take that one step further and narrow that focus specifically to mobile trends.
As a business owner, you have to keep your finger on the pulse of contemporary marketing trends to be successful.
This guide is actually good for marketers, app developers, and anyone else who would enhance the business.
While I am not saying you have to use these trends in your personal marketing, you are conscious of the new technology surrounding and available to you. You never know; perhaps you will decide to replace your strategy based on this specific info.
I used research from previous years and some recent technological developments to think of this list.
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1. Artificial intelligence (AI)
Artificial intelligence has penetrated our mobile world.
We are getting one step closer to mobile devices morphing into robots and taking over the earth. Clearly, I am kidding.
While that day has yet to come, we see advancements in mobile AI. You may be familiar with several of these:
Alexa
Siri
Cortana
Google Assistant
All of these examples of AI may actually be installed on your mobile devices right now. Along with these popular forms of AI, mobile apps are currently using software such as voice recognition to encourage hands-free use and ultimately optimize the consumer experience.
AI software is actually used to help developers and marketers learn more about the user.
Businesses are actually attempting to get more revenue by using this info to produce relevant advertisements that target specific audiences.
2. Location-based technology
The smartphones of yours and tablets are tracking the location of yours. That is not a secret.
Mobile applications are also tracking the location of yours, with the permission of yours. Every time you download a brand new app, it requests the permission of yours to use the location of yours.
Every time you download a brand new app, you will get a notification similar to the one seen above.
You might not actually have the ability to use several apps to their full potential without giving them access to the place yours. For instance, think about a ride-sharing app like Uber.
They want your specific location to connect you with a driver.
But have you noticed an increase in apps requesting your location even if you do not think it is required to use the app’s main feature?
They do this to improve the marketing campaigns.
If a business knows where a user is, it can send them targeted ads based on the location. A good example of this’s when an app uses geofencing technology. Here is just how it works.
Suppose you own a restaurant and also have a mobile app. If an app user walks within a couple of blocks of your area, they will receive a notification about your lunch special.
We have seen an increase in this strategy, and we will continue to see it used in the future.
3. Augmented reality
Augmented reality takes something that is real and modifies it.
Among the best examples of this’s the face filter options on Snapchat.
Other mobile apps make use of this method to produce revenue.
Remember when everybody was going crazy about Pokemon Go? The whole idea of that game was based on augmented reality on a mobile device.
I discovered some mind-blowing statistics about the game and just how profitable it was:
more than 800 million downloads
more than five million daily active users $1.2 billion total revenue
Those numbers speak for themselves. In line with the success of apps like Instagram, Snapchat, and Pokemon Go, more companies have been trying to incorporate augmented reality into mobile technology.
This can help them create revenue, engagement, app downloads, and brand awareness.
4. Syncing wearable technology with mobile devices
Wearable technology has become increasingly popular.
I am referring to things like glasses, healthcare monitors, smartwatches, and fitness bracelets. They all may be paired with mobile apps.
Take Fitbit as an example. All of the moves of a person wearing it can be tracked through an app. For example, users can check the heart rates of theirs and the number of miles they walked in one day, among other things.
By syncing with mobile devices, these apps may be used socially too. Individuals can compare the progress theirs with the friends of theirs and make it a competition.
As a result, it encourages the use of technology and increases engagement.
By the end of 2019, experts estimate that more than 125 million wearable technology units will be shipped, which compares to just fifty million units shipped in 2015.
The reason behind the acceptance of this concept is the ability of its to pair with mobile devices.
5. Mobile devices syncing with homes
Mobile apps are now being created to help improve consumers’ experiences within the own homes.
You can find businesses that sync your home air conditioning and heating with an app. The way, you can control temperatures whether you are home or perhaps not.
Rather than going to a central thermostat in the house, you can reach into your pocket and set everything on the cell phone yours.
Home security has been integrated with mobile technology too. You will find apps that have a video camera synced with the doorbell of yours, so you can see who’s at your front door when the bell rings.
Home security cameras on the inside and outside of the home can all be managed and monitored from mobile devices.
There are also smart refrigerators that connect with mobile devices. This technology allows you to see inside the refrigerator of yours while you are at the market, which means you can see what you have to purchase.
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