Many business owners understand the importance of a website. So they create a website, launch it, and never look back. Website maintenance is completely ignored. If a website isn’t maintained properly, valuable customers will be lost and will hurt the SERPs position of the website.
Websites require routine maintenance to make sure all the important components (contact form, images, links, etc) are working properly.
A neglected website gives a bad impression to both new and regular visitors, which isn’t the impression you’d like to make. Preferably, you want visitors to enjoy your website and engage with it.
Here are some top reasons why website maintenance is important to the business.
Providing customers with the best browsing experience
Preventing security breaches
Improving search engine rankings
Staying updated with current technology
To interest existing customers
Maintaining a backup of your website’s information
In order to properly maintain a website, tools are required. There are many free tools on the web that could make the website maintenance process cleaner and precise. They are simple, easy to use, and does not require any technical know-how.
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Rank Checker For Firefox
If you want to know where your website ranks in search engines(Google, Bing, Yahoo), this tool will be really helpful. They also have a video that explains how to check the ranking of a website using the tool.
LinkStant
It helps to identify new links that point to your website when they are generated. With this tool, you can monitor link building and correct any errors in the anchor text. It is to be noted that errors in anchor text are considered to be a ‘red flag’ by search engines.
Robots.txt checker
If you’re having any trouble with page indexing, you can get it validated with this tool. Any errors in page indexing will make search engine spiders look the other way and stop crawling any new content you update, which could hurt your ranking.
Anchor text over optimizer checker
With this tool, you can identify overly optimized anchor texts that cause keyword dilution. If this is not caught early, you could lose your rankings for keywords.
Domain Hunter Plus
This tool has the capacity to crawl all the links on a page and check if there are any broken links. Plus, it can actually tell you if the domain of the link still exists. Broken links are synchronized with the data of SEOMOZ to show the number of broken links in that domain.
Google Webmaster
It can easily identify any errors with inbound and outbound links. Additionally, this tool has a diverse range of resources that will help you with your website maintenance process.
Mail tester
If you want to test the authenticity of an email address, to make sure if it really exists or not, this tool will be quite useful.
Google Analytics
An essential tool that gives you detailed reports on your website traffic, where users come from, where they navigate in your website, bounce rates, and much more.
Summing up website maintenance tools
These are some of the most important tools that will help you with your website maintenance process. All of these website maintenance tools will help you ease stress and take care of every specific area on your website.