Social media marketing tactics are often different for each company and each industry. However, one thing that is still consistent for each company is the desire to ascertain proven results from social media marketing. because the social media landscape constantly evolves, it’s best to remain on top of latest trends and concepts .
1. Social Sharing Strategy
Get more of your website visitors to share your content—you can easily double the amount of shares of the content on your website by implementing an honest social sharing plugin like social warfare. This makes sure your sharing is extremely visible to all or any users once they are browsing through your blog post, it works rather well on mobile and it allows you to customize the pictures and text used for various social networks. Pay more attention to how people share your content and you’ll easily double the shares.
2. Use an Awesome Visual Storytelling Tool
Find a tool that helps you create visual content that you simply can use to market your core content on social media with visual storytelling. With such a lot content out there, it is vital to make visuals that catch attention and encourage your followers to require action.
I write on and discuss tons of visual content creation tools and Easil is one among my favorite tools for this immediately . Here are a number of the explanations why i really like it:
professional quality templates for everything from social media images to posters, banners, ads, business cards, and more.
awesome templates for visual storytelling with visuals like infographics and Instagram story templates including multi-page Instagram story templates.
you can easily re-size your images and make multiple pages.
you can print your designs (in Australia but coming to the US soon) cool filters, text-effects, color palette matching, and more!
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3. Don’t Be Afraid to buy Social Advertising
Most people see social media as a pure organic play, but I’m using it more and more frequently as a paid marketing channel. I’ve tested paid ads on LinkedIn, Facebook, Twitter, and other social media platforms.
All of them have their strengths and weaknesses, but if I were to supply one tip to people that are using social media, it might be this — don’t be scared of paying for social media reach and clicks. It’s often an honest investment!
4. Test Pinterest for Your Brand
I’d always believed Pinterest is best for organizations that have something visual to show: fashion, food, sports. But a client proved me wrong.
An organization that gives software as a service to a really narrow audience tested pinning their blog posts to Pinterest. In some cases, the pictures from the blog posts were original—infographics, their product in use, or PowerPoint decks—and in others, they used a paid Shutterstock account. They built boards supported their brand personas, representing five different segments, and need to work.
On every blog post, that they had a call-to-action, offering the free trial they already provide. While the people that visit Pinterest aren’t their decision-makers, they are doing influence purchase decisions. They knew, if they might get these people into the free trial, they might then recommend the software to their bosses.
After only one month, Pinterest became their number-one social network referral source.
5. Make Video a neighborhood of Your Content Strategy
If you’re using social advertising on Facebook, especially for an area or B2C market, confirm that video is a component of your content strategy. In our experience, video ads get maximum engagement on Facebook and it’s easy to make a video or moving image slideshow using Facebook’s own advertising tools.